Mitsubishi
Digital Advertising
Your Comprehensive Guide to Digital Marketing
Get Started
Digital Mediums
Introduction
The ways we market and target consumers is an ever-changing landscape. What is now known as traditional marketing is accompanied by the digital space. Both offer their own sets of benefits and challenges. The better educated you are, the higher potential you have to succeed.
Looking back, the big media outlets were composed of Print, TV, Radio, Billboards, etc. As technology began to advance, so did the channels. Early on in digital’s life, the options were really only comprised of banner advertising. There were limited options and buying in was no easy task. Efforts were managed in large volumes with a handful of major participants.
As you can guess, the mass adoption and use of the internet has been the biggest driver of the shift in focus of digital marketing. The consumer’s continued thirst for knowledge and relevant content has pushed advertisers even further to better target and serve what is truly being requested. Mobile devices and continued connection have furthered the need and demand for you, the product, to be there when the customer is in the market.
To bring this back home a little more, 86% of car shoppers conduct online research before visiting a dealership, and with over 24 touchpoints on that path to purchase, 80% of those touchpoints are digital. Optimizing an automotive consumer’s online experience is more important than ever. This handbook will help guide you down the path.
What You Will Learn
Digital Advertising Basics
The Market
The Message
The Mediums
The Metrics
Advanced Concepts
Micro Moments
Campaign Structure
Audiences
Attribution
Keys to Success
Best Practices
What to Watch Out For
How to Know It’s Working